The absolute best way to get some new blood into your business is to have an occasion. One of those occasions is to have a Ladies’ Night Out.
In our case, our customer profile is 99.9% ladies. However, as I have interviewed other business proprietors around the country, I have discovered that a couple of them who run businesses that are typically male arranged have discovered that hosting a Ladies’ Night Out or Ladies Only kind of occasion has been entirely profitable.
The idea is this:
You want to make ladies feel like they are special. Each human being needs to feel special and in the event that you have a Ladies’ Night Out, you are going to have that chance to reach out to your female customers and treat them differently. You want to treat them well. Allow them to ask a few questions that maybe they would not have asked otherwise and read the article.
Especially in case you are a predominantly male focused assistance, say an auto parts store, or a woodworking store (not that I am discriminating against ladies who are in these industries) yet when you take a gander at the customer base, you are going to establish that generally speaking, the majority of your customers are going to be male.
By hosting a Ladies’ Night Out, you are going to cater to a portion of the population, in your case, that you do not typically reach. Yet, speaking as a woman, I realize that I feel really good when someone broadens that hand of companionship and says, I’d prefer to offer you the chance to come in and ask any question you want to ask about whatever it is you want to ask.
Thus, this turns out both for male-arranged items and shops as well as those that target ladies specifically. Keep in mind, we have given the Guy’s Night A shot and it simply did not work for us. We are a ladies’ blessing shop and we even attempted to have a night when the men could come in and it was men only who were shopping for the ladies in their life…they did not chomp. It did not matter that we had football/tailgate type party snacks. Except if we were transformed into a games bar, it was not going to fly! We attracted only a handful of men, and even they were entirely uncomfortable. This is something we are going to have to chip away at.
At whatever point we have a Ladies’ Night Out we had such countless ladies respond, so this discloses to me that ladies really appreciate an invitation to something special and in the event that you treat them like they are special, they will return. AND they will recall that you did this.